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Posted on 17/06/2019
A large proportion of new and well-established businesses alike struggle to generate leads. In fact, more than 60% of marketers worldwide say that lead generation is their biggest challenge. As specialists in delivering cost effective website solutions, we think we can help. You would be amazed at the difference an effective online presence can make to your lead generating efforts. For example, our vast experience in the window and door sectors tell us that having a door designer tool on your website significantly improves lead generation.
If you’ve ever done your research into generating leads online, you’ve probably come across a few rules that come up time and time again. Here are just a few examples that we agree are important: Encourage interaction with visitors by ensuring your calls to action are clear and obvious; Give visitors something in return for their contact information; Offer something for free; Measurable lead generating tools.
Including a door designer on your site can tick all these boxes and more.
I can’t imagine there are many people that work in the window and door sector, whether at supply, fabricator or installer level, that haven’t come across the door designer tool in one form or another. There are different formats out there – some easier to use than others – but all with the same purpose. They allow homeowners to browse through a range of doors, altering the colour, door design, hardware and glass options, until they have created their perfect door. It’s such a popular tool because it can be hard to visualise the completed door with all your personal preferences in place, without seeing it as a finished item.
So how does this tool generate leads for your business?
Once the homeowner has spent some time playing around with various options and finally found their perfect door, they will of course want to save their creation for fear of forgetting all their specific choices. Any clever door designer will at this point ask for the users contact details in exchange for an image and details of their chosen door. On the surface it sounds like a simple idea, but if we look again at the rules for generating leads online, you’ll see that the door designer tool is a tool that ticks all the boxes. Your designer becomes another salesperson for your business. Fully automated it can even send out quotes and other documentation to your customers.
Some new clients we speak to think that having such a technically complex tool on their website will be prohibitively expensive because of the time and money it will take to build. But having worked with all the market leading composite door manufacturers, Glazing Vault have a series of ready-made door designers that we can implement on your website within hours. Fully branded as your designer, it will suite in with your existing website seamlessly.
If you would like your business to benefit from a door designer, e-mail us today to find out more katie@glazingvault.com
Posted on 12/06/2019
The work of a web designer or developer is very much behind the scenes. The UK alone spends an average of 2.5 hours every day online, or nearer 3.5 hours if aged between 18 and 24 years old. But when you’re browsing or even interacting with a site, assuming the site has been built well and is operating smoothly, you’re probably not thinking about the team of people that created it. And that’s as it should be.
The team at Glazing Vault have been working behind the scenes for long time now and although we have partnered with hundreds of companies in the window and door sector, we’ve become aware that people either don’t recognise the Glazing Vault name or aren’t sure what it stands for. That’s why today we’re breaking the mould in this latest blog to step forward and let you know a little more about us and our experience.
Vital Statistics
Here’s a picture of Glazing Vault by numbers!
30 – this is the number of years the team at Glazing Vault have been designing and developing websites and online solutions for the window and door industries.
500 – although we supply solutions for new and established businesses alike, we have helped more than 500 start-up organisations to get their new ventures online.
300k – our website solutions don’t just look nice, they generate leads too. We have generated more than 300,000 homeowner enquiries.
200k– we don’t stop at leads either. This is the number of actual online orders placed with trade supplier customers.
300k - the number of quotes created online for trade customers.
3 – the number of hours it takes for us to deploy one of our product designer solutions onto your existing website. Talk to us about our window and door designer tools.
2 – how many days it takes us to design, develop and make live, a basic new website.
20 – is the number of website designs we have for our customers to choose from.
As you can see, there is a lot more to Glazing Vault than meets the eye. So, if you’re looking for a website solution with a little more substance, contact us today for more information by e-mailing katie@glazingvault.com
Posted on 25/04/2019
Did you know that 55 percent of visitors spend less than 15 seconds on a website? Regardless of your industry, product or service, you’re dealing with an extremely small window of time before your visitors head for someone else’s site. To get people to hang around for longer, there are some things you need to do that visitors will see in the first 10 seconds of landing on your site.
Here are some specific questions every visitor wants answered in 10 seconds.
1. What Are You Selling?
First and foremost, they’ll want to immediately know what product/service you’re offering. The instant they land on your website, this should be abundantly clear, and there should be absolutely no guesswork involved. Using just a few lines of text is helpful as long as it gets straight to the point.
2. Why Should They Care?
After establishing what your offer entails, your visitors will have an even more pressing concern. How will it improve their lives and solve whatever pain points they’re experiencing? In other words, what’s in it for them and why should they care? This is where you need to communicate your value proposition and lay out for them in no uncertain terms, why they should do business with you.
3. What’s the Cost?
Let’s imagine that you have explained what you’re selling succinctly, and you’ve piqued a visitor’s interest by explaining what the benefits of using your products or service are, visitors will probably then want to gain at least some idea of how much it’s going to cost. We’re not suggesting we should all have glaring price tags on the home page of our websites, but it might be useful to have a clear and obvious link to your pricing information to show you have nothing to hide. Making them work hard for the information is more likely to result in them being frustrated more than enthused.
4. What Differentiates Your Brand From Others?
Let’s be honest. Most industries are saturated with competitors vying for the attention of a finite demographic. As we all well know, the fenestration industry is no different and quite frankly, sometimes the differences from one company to another may be hard to see on first viewing. It can help to tell your story, because that will be different to everyone else’s. Don’t go overboard, but revealing a bit about your company’s history, team members, values and so on can give visitors a flavour of the type of company you are and whether you’ll be a good fit for what they’re looking for.
5. Who Else is Using It?
People want validation of a product/service before they spend their hard-earned money on it. If you’re able to establish other notable customers/clients who are using it, you’re probably going to put a visitor’s mind at ease, but again, you need to do this quickly and succinctly to get the message across fast. Testimonials are great too, which of course you don’t necessarily want crowding up your home page, but again, let visitors know they exist and give them quick access to where they can find them.
Conclusion
It’s important to remember that you’ve only got so much time to impress website visitors and persuade them to take a closer look. Understanding the most common questions that arise in visitors’ minds is essential for creating a positive experience and creating it fast. Sometimes it can be useful to review your existing site and ask yourself these questions – would visitors find the answers in the first 10 seconds? Or will they be long gone because they can’t find what they need?
We help companies get websites that work online quickly, easily and cost effectively, so if you think your site can be improved, contact us today.
Posted on 10/04/2019
Developing a new website is exciting, if a little daunting, for most companies. Whether a fledgling business or a well-established firm, getting your online presence right is an important task. On the surface of it, it seems like it’s an easy thing to do, after all we all know our businesses, products and services inside out, we just need to tell everyone about them, right? Wrong! Remember visitors don’t have the knowledge about your company that you have, so if you drown out your key messages by trying to tell them everything from the outset, they’re likely to move onto another site very quickly.
First impressions count
To overcome this problem and make sure you make the right first impression, your site needs to be designed and developed with the user in mind. It sounds obvious, but I’m sure we’ve all come across websites that haven’t given us what we want.
Here are some things to consider in the structure and design of your website to make sure you’re giving visitors what they want and not just what you think they want.
Excellent navigation – your approach to navigation will depend on your business type and the industry in which you operate, but it should be simple and easy to follow. Make sure the key areas of your offering are easy to find and can be found from different directions within your website.
Clear structure – there’s nothing worse than landing on a website and being unsure of what you’re meant to do next. It affects the overall user experience and how you see the brand. Make sure in the build of your own website that visitors know what to do from the moment they arrive.
State your difference – the product you sell may be the same as the products your competitors sell, but your business is different. Make sure visitors to your website understand why you’re unique and how your difference will benefit them.
Complete contact page – people want to know who is behind a website – it makes us feel safer and we are more likely to trust a company if we can see the people behind it. Fifty-one per cent of people say that thorough contact information is one of the most important factors on a website, so the more ways you can give visitors to contact you, the better.
Security – With data breaches becoming so prominent in recent years, we have become a lot more cautious as web users when it comes to handing over our information. Having an easy to find privacy policy that explains how information is used including your cookie policy helps visitors to trust you and your website.
Keeping it simple for real results
Working out what visitors want to see on your website isn’t always easy, but it is worth the effort. Keep in mind that they don’t need to see every single detail of every single aspect of your business online. By including less, you’re making it easier for users to find what they want. And by limiting the information you offer to a certain degree, visitors are more likely to contact you to find out more.
As specialists in the fenestration industry, the team at Glazing Vault have designed and developed a series of cost-effective website design templates that are perfectly suited to the window and door sectors. Each has been carefully thought out to ensure installers and end-users are getting exactly what they need from the completed website and in turn, our customers are getting real results.
Posted on 06/03/2019
One of the biggest challenges faced by companies today is generating meaningful leads. Online tools have become an integral part of this process, but that doesn’t mean it’s easy to do. It would be great if we could just add a ‘click here’ button to our home page and sit back and relax while the leads flood in. But unfortunately, this isn’t how it works. Online lead generation needs to be strategic. And don’t think you need to compromise on this if you’re buying a website theme – it’s possible for strategic lead generation to be built into all websites, whether bespoke or ready-made.
Optimising lead gen
Here are some of the things that can be built into any site to optimise its lead generating capabilities.
Contact forms or prompts for visitors to leave their details should be placed on the pages that get the most views. We know from experience for example that news and blog pages usually get a lot of traffic, because they are updated regularly, so this is always a good place to encourage people to get in touch.
It’s also possible to optimise each step of the process – for example if you want someone to visit another page or take action, a button is much more likely to get a response than a link. Simple design techniques that you may not even have thought about other than whether they suit your corporate style, like the use of contrasting colours, can also generate a better response rate.
We said at the start of this blog that lead generation isn’t as simple as a button on the homepage but that doesn’t mean you shouldn’t have one! An up-front call to action, as long as it’s the right one, can be effective when used as part of an overall lead gen strategy. Different companies will use this for different things, but a couple of popular examples include a prompt to sign up for a newsletter or updates, or an invitation to sign up to a free trial or sample.
Experience goes a long way
The team of developers and designers at Glazing Vault have over 30 years’ experience building websites that generate leads for fenestration companies of all sizes, in all sectors, so even though we offer ready made website design themes, we make sure that strategic lead generation is included as standard.
We can also offer additional lead generation tools through our product designers that can be added to an existing site, or a new design supplied by us. Product designers that allow visitors to build their own virtual windows and doors, trying out different styles, colours and hardware options in order to ‘try before they buy’ are a great way of engaging an audience. People enjoy interactivity and are more likely to leave their details if they are getting something in return.
So, if you are looking for all the benefits of strategic lead generation without the expense of a bespoke site, talks to the experts at Glazing Vault today on 01429 239 689.
