Posted on 21/01/2019
If you’re just starting a new business, or operating on a restricted marketing budget, but still want a website that does you justice, website themes are a great way to go. But choosing from a collection of designs can either be a lot of fun, completely overwhelming, or for most people, somewhere in between.
While any good website developer should offer you an array of choice and advise on the best option for you, here are five things to look out for when it comes to setting up a new site from a pre-existing website theme.
None of us have a crystal ball, but it’s helpful to plan ahead as much as possible and think about what capabilities your website needs now and what it will need in the coming months and years. It’s much easier to include capabilities in the build up front, even if they are kept behind the scenes to begin with, than it is to start from scratch later. Of course, things change, and new opportunities arise, in which case, hopefully you’ve maintained a good ongoing relationship with your web developer, so you can make changes as and when you need to.
Website themes should be more cost effective than tailored websites, but as with any purchase, beware of the really cheap template offerings out there. The price you pay should reflect the experience of the team building your site and the quality of the finished product. In short, pre-designed website themes should offer excellent value for money – that doesn’t mean they should be cheap.
There’s a common misconception that if you go down the route of building a site from a website theme, you won’t get the same ongoing support and maintenance as you would with an individually tailored website. Although there are some companies that don’t offer long term support, there are companies that do, so explore all options before you decide who to partner with. It’s easy to think you can manage on your own once your website is complete, but there’s always something that crops up – something new you want to add, changes you want to make that are beyond your abilities, or general updates that need to be made to ensure the site continues to run smoothly. Choosing a supplier that offers ongoing support could prove to be invaluable.
4) Always choose responsive
This is a no-brainer. If your site is not responsive, your site is outdated. Responsive designs make it possible to adjust the layout of your sites across different screen sizes and devices. An incredible portion of web traffic is generated from mobile and other hand-held devices and this trend will only continue to increase, so if you don’t make your website available to handheld devices, your business will suffer. Most designs today provide responsive, mobile-ready themes. However, there are still some that do not provide mobile-friendly layouts. Make sure you stay away from these aberrations.
5) Experience/portfolio of previous work
Last but by no means least, once you’ve narrowed down who might supply your website design, check their experience and if it’s not readily available, ask to see a portfolio of work. Looking at an array of website themes is one thing but seeing them up and running and fully branded and functional, is another thing altogether. A relevant and professional looking portfolio speaks volumes for any supplier.
The friendly team at Glazing Vault are always happy to talk through our strong portfolio of work in the glazing industry. We offer advice and ongoing support every step of the way to ensure customers have a website that perfectly fits their business. For more information, please contact us today.