Posted on 14/01/2019
Most of us now accept the importance of any business, existing or new, having an online presence. We know that consumers like to research companies and products before they buy, whether or not they make their final purchase online (which an increasing number of people now do by the way). But creating a new website that best represents your new venture, can be daunting. Glazing Vault has worked with hundreds of start-up businesses in the window and door industry and one of the things we often hear is that there’s a perception that there are only two ways to go when getting their new business online – costly professional design and development, or cheap and cheerful DIY websites. However, there’s a middle ground that’s perfect for new companies.
We deliver cost effective, professionally designed and developed website solutions that deliver real results. How? We use a collection of design templates that our experienced team can quickly tailor to individual requirements.
Cost effective professional websites, fast
Design templates are useful because they give companies with lower marketing budgets access to truly professional looking, fully functional websites, in a more efficient way. Choosing a template design doesn’t in any way mean your site will look like everyone else’s either, it will be completely styled with your brand and contain any and all information you want included. It’s the next best thing to having a new website built from scratch, entirely to your specification, which is naturally more time consuming and therefore more expensive. When designed and built by a professional company, these websites will not only look the part, they will also be maintained and regularly updated to make sure they stay current and fresh in terms of design and functionality.
We understand the financial pressures on a new business starting out and appreciate the temptation to build a website yourself. With cheap and easy to use options readily available online, it appears on the surface an easy way to save money. However, what might be cheaper in the short term, will almost certainly turn out to be more expensive in the long run. We hear time and time again from people who have had a go themselves and just couldn’t quite get the design right, encountered problems when viewing the site on mobile devices, found the site hard to manage on an ongoing basis and simply didn’t get the results they were hoping for. Even worse, these sites are easier to hack and may not be compliant with all the necessary GDPR regulations. And of course, all of this, takes an inordinate amount of time to put right.
Best of both worlds
The middle ground between creating a website from scratch, entirely built around your business, and doing it yourself, i.e. using a professional web company to tailor existing well thought out templates to your individual requirements, is proving increasingly popular with new businesses and existing companies looking for a refresh, alike. The end result is a professional website that looks just how you wanted it to look and probably has even more functionality that you thought you could afford. With all of this working as it should, you are far more likely to achieve excellent lead generation from your new site too.
If you or someone you know is looking to give their new business the best start, get in touch with the approachable team at Glazing Vault today to find out more.