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Posted on 17/06/2019
A large proportion of new and well-established businesses alike struggle to generate leads. In fact, more than 60% of marketers worldwide say that lead generation is their biggest challenge. As specialists in delivering cost effective website solutions, we think we can help. You would be amazed at the difference an effective online presence can make to your lead generating efforts. For example, our vast experience in the window and door sectors tell us that having a door designer tool on your website significantly improves lead generation.
If you’ve ever done your research into generating leads online, you’ve probably come across a few rules that come up time and time again. Here are just a few examples that we agree are important: Encourage interaction with visitors by ensuring your calls to action are clear and obvious; Give visitors something in return for their contact information; Offer something for free; Measurable lead generating tools.
Including a door designer on your site can tick all these boxes and more.
I can’t imagine there are many people that work in the window and door sector, whether at supply, fabricator or installer level, that haven’t come across the door designer tool in one form or another. There are different formats out there – some easier to use than others – but all with the same purpose. They allow homeowners to browse through a range of doors, altering the colour, door design, hardware and glass options, until they have created their perfect door. It’s such a popular tool because it can be hard to visualise the completed door with all your personal preferences in place, without seeing it as a finished item.
So how does this tool generate leads for your business?
Once the homeowner has spent some time playing around with various options and finally found their perfect door, they will of course want to save their creation for fear of forgetting all their specific choices. Any clever door designer will at this point ask for the users contact details in exchange for an image and details of their chosen door. On the surface it sounds like a simple idea, but if we look again at the rules for generating leads online, you’ll see that the door designer tool is a tool that ticks all the boxes. Your designer becomes another salesperson for your business. Fully automated it can even send out quotes and other documentation to your customers.
Some new clients we speak to think that having such a technically complex tool on their website will be prohibitively expensive because of the time and money it will take to build. But having worked with all the market leading composite door manufacturers, Glazing Vault have a series of ready-made door designers that we can implement on your website within hours. Fully branded as your designer, it will suite in with your existing website seamlessly.
If you would like your business to benefit from a door designer, e-mail us today to find out more katie@glazingvault.com
Posted on 12/06/2019
The work of a web designer or developer is very much behind the scenes. The UK alone spends an average of 2.5 hours every day online, or nearer 3.5 hours if aged between 18 and 24 years old. But when you’re browsing or even interacting with a site, assuming the site has been built well and is operating smoothly, you’re probably not thinking about the team of people that created it. And that’s as it should be.
The team at Glazing Vault have been working behind the scenes for long time now and although we have partnered with hundreds of companies in the window and door sector, we’ve become aware that people either don’t recognise the Glazing Vault name or aren’t sure what it stands for. That’s why today we’re breaking the mould in this latest blog to step forward and let you know a little more about us and our experience.
Vital Statistics
Here’s a picture of Glazing Vault by numbers!
30 – this is the number of years the team at Glazing Vault have been designing and developing websites and online solutions for the window and door industries.
500 – although we supply solutions for new and established businesses alike, we have helped more than 500 start-up organisations to get their new ventures online.
300k – our website solutions don’t just look nice, they generate leads too. We have generated more than 300,000 homeowner enquiries.
200k– we don’t stop at leads either. This is the number of actual online orders placed with trade supplier customers.
300k - the number of quotes created online for trade customers.
3 – the number of hours it takes for us to deploy one of our product designer solutions onto your existing website. Talk to us about our window and door designer tools.
2 – how many days it takes us to design, develop and make live, a basic new website.
20 – is the number of website designs we have for our customers to choose from.
As you can see, there is a lot more to Glazing Vault than meets the eye. So, if you’re looking for a website solution with a little more substance, contact us today for more information by e-mailing katie@glazingvault.com