Strategic lead generation – as standard

Posted on 06/03/2019

One of the biggest challenges faced by companies today is generating meaningful leads. Online tools have become an integral part of this process, but that doesn’t mean it’s easy to do. It would be great if we could just add a ‘click here’ button to our home page and sit back and relax while the leads flood in. But unfortunately, this isn’t how it works. Online lead generation needs to be strategic. And don’t think you need to compromise on this if you’re buying a website theme – it’s possible for strategic lead generation to be built into all websites, whether bespoke or ready-made. 

Optimising lead gen

Here are some of the things that can be built into any site to optimise its lead generating capabilities.

Contact forms or prompts for visitors to leave their details should be placed on the pages that get the most views. We know from experience for example that news and blog pages usually get a lot of traffic, because they are updated regularly, so this is always a good place to encourage people to get in touch.  

It’s also possible to optimise each step of the process – for example if you want someone to visit another page or take action, a button is much more likely to get a response than a link. Simple design techniques that you may not even have thought about other than whether they suit your corporate style, like the use of contrasting colours, can also generate a better response rate.

We said at the start of this blog that lead generation isn’t as simple as a button on the homepage but that doesn’t mean you shouldn’t have one! An up-front call to action, as long as it’s the right one, can be effective when used as part of an overall lead gen strategy. Different companies will use this for different things, but a couple of popular examples include a prompt to sign up for a newsletter or updates, or an invitation to sign up to a free trial or sample.

Experience goes a long way

The team of developers and designers at Glazing Vault have over 30 years’ experience building websites that generate leads for fenestration companies of all sizes, in all sectors, so even though we offer ready made website design themes, we make sure that strategic lead generation is included as standard.

We can also offer additional lead generation tools through our product designers that can be added to an existing site, or a new design supplied by us. Product designers that allow visitors to build their own virtual windows and doors, trying out different styles, colours and hardware options in order to ‘try before they buy’ are a great way of engaging an audience. People enjoy interactivity and are more likely to leave their details if they are getting something in return.

So, if you are looking for all the benefits of strategic lead generation without the expense of a bespoke site, talks to the experts at Glazing Vault today on 01429 239 689.