What your online presence can do for your lead generation

Posted on 25/09/2018

Fifty-three per cent of marketers say half or more of their budget is allocated to lead generation, but 63% said generating traffic and leads was their top challenge. It’s not easy to generate leads and it’s certainly not easy to generate meaningful leads. However, there are a lot of online tools that can really help. Find a company that knows what they’re doing, and you could transform your business.

The window and door industries provide their very own set of challenges too. They’re competitive markets that are renowned for their more aggressive sales and marketing tactics. Of course, not all companies operate in this way, but if you’re a fabricator or installer operating in these markets, it’s imperative that you stay ahead of the competition in the right way. Your online presence and lead generation tools should have a significant part to play.

What works?

The team of designers and developers at Glazing Vault have years of experience – all within the window, door and glazing industries, with both trade and retail companies, large and small – so they know what works and what doesn’t.

Even with a basic brochure website there are things you can do with the design and layout to encourage people to interact and engage with your business. You can make it easy for them to find the information they want, and you can give them every opportunity to get in touch. The easier you make it for your visitors, the more likely it is that you’ll start to get genuine leads from your online presence.  

Encourage engagement

If you want to go a step further, you can also add product designers to your online offering. We’ve produced product designers in various fields for countless companies who quickly see the benefit of allowing customers to interact with potential product combinations online, before they buy. It helps soften the buying process and gives them more control over the decision-making process, which they can do 24 hours a day, 7 days a week, to suit them. This takes us back to our previous point about making it as easy as possible for visitors to find what they want from your site, when they want it.

Make the change

If you’re a retail business or a fabricator selling to installers and you think you can get more out of your online presence, our experienced team would be happy to talk to you to review what you have in place now and how we could help make it better in a cost effective way. Make sure your online presence is working as hard as it can be for your business and get in touch today.